Intention of this work is through the operationalization of work steps
and work content, an operational and workable basis for the use in
local tourism management in Germany.
The example of the tourism marketing strategy for the district of Olpe shows that ratings and derived content and geographic concentrations consequent can also lead to renunciation of "sub brands" in favor of larger thematic or regional units.
Fischbach, Jürgen (138945861): Entwicklung einer operationalen Tourismusmarketingkonzeption für den Kreis Olpe. : Philipps-Universität Marburg 2009-09-02. DOI: https://doi.org/10.17192/z2009.0457.
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