Das Außergewöhnliche als Gemeinschaftserlebnis – Events als moderne Rituale im Spannungsfeld zwischen Zugehörigkeitssuche und Distinktionsbedürfnis
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Date
2014-01-09
Authors
Publisher
Philipps-Universität Marburg
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Abstract
This study deals sociologically with Wine Events. On the one hand we focuse the event as a social situation of increasing significance. On the other hand we look at it´s function for the participants of the event.
Theoretical Frame: Conversion Relation to Event and Society
1 Consequences of Modernization: The Disappearance of the Ritual
1.1 The Relation of Society and Event in the Pre-modern period
1.1.1 Sociology of the Pre-modern Period
1.1.2 The Ritual as „Functional Event“
1.2 Form Communitization to Association
1.3 Class, Condition und Milieu
1.3.1 Class und Condition
1.3.2 Consumption of Wine
1.4 Cultural Consequences and Change of Values
1.4.1 Ingleharts „Silent Revolution“
1.4.2 Riesmans „The lonely crowd“
1.4.3 Schulzes „Event Society“
1.4.4 Summary: Secondary Consumption Goals and Produced Events
2 Communitization in Modern Time: Communication and Interaction as Key Category
2.1 A changed View on Communication
2.1.1 Theory of Action
2.1.2 Theory of Information
2.1.3 Theory of Society
2.1.4 Identity
2.2 The Commercialization of Lifeworld
2.2.1 Socialization
2.2.2 Gestures and Symbols – The Influence of Brand Communication on Socialization and Identity
2.2.3 Common Sense und Selection – Consumer Choice a Symbolic Interactionism view
2.2.4 Between Common Sense und Selection: Social Cognition
3 Current Theoretical Views on Events
3.1 Form a Consumerism View of Consumer Behavior....
3.2 ... to Event-Marceting
3.3 Sociological Views:Events as New Way of Communitization
3.3.1 Neo-Tribalism and Scenes
3.3.2 Hitzlers Concept of „Crafted Identity“
4 Summary and theoretical view on Events
Methodological base: Grounded Theory
Qualitative vs. Quantitative Research
Form Text to Theory: Grounded Theory
Display and Explanation of Characteristics and Principals of the Grounded Theory Methodology
Collection of Data Material
Analysis of Data Material and Coding of Data
Theoretical Sampling
Systematical Theory Development
Empirical Approach
Coding
5 Evaluation: the Value of Events
5.1 Introduction of Core Categories
5.2 Message
5.2.1 Objective and secondary Knowledge
5.2.1.1 Objective Knowledge of Wine
5.2.1.2 Secondary Knowledge of Wine
5.3 Functional Value of Events
5.3.1 Presenter and Transmitter
5.3.2 Recipient
5.3.3 Summary Functional Value
5.4 Inner-directed Value des Events
5.4.1 Tradition
5.4.2 Trend
5.4.3 Luxury
5.4.4 Organic und Fair Trade
5.4.5 Summary inner-directed Value
5.5 Other-directed Value
5.5.1 The Construction of Problems
5.5.2 Distinction
5.5.3 Experience
5.5.4 Inner Circle
5.5.5 Investment
5.5.6 Summary Other-directed Value
Review
Metadata
Contributors
Supervisor:
Dates
Created: 2013Issued: 2014-01-09Updated: 2014-01-09
Faculty
Fachbereich Gesellschaftswissenschaften und Philosophie
Language
ger
Data types
DoctoralThesis
Keywords
DistinctionDistinktionEventCommunitizationGrounded TheorySoziologieEventSociologyGrounded TheoryVergemeinschaftung
DFG-subjects
SoziologieEvent
DDC-Numbers
300
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Jahr, Natalie (131869752): Das Außergewöhnliche als Gemeinschaftserlebnis – Events als moderne Rituale im Spannungsfeld zwischen Zugehörigkeitssuche und Distinktionsbedürfnis. : Philipps-Universität Marburg 2014-01-09. DOI: https://doi.org/10.17192/z2014.0043.
License
This item has been published with the following license: In Copyright