Item type:Book, Open Access

Zukunftsvision oder Vermarktungsstrategie? Eine kulturwissenschaftliche Betrachtung des Cittaslow-Konzepts

Thumbnail Image

Files

Makufee-2.pdf (620.8 KB)

Date

2011-12-19

Authors

Publisher

Philipps-Universität Marburg
DOI

Published in

Abstract

The present work contains a critique of the self-understanding of the ideology and organization of the Cittaslow association. Three realpolitical developments form the background for the organization´s concept: the advance of globalization with the inherent tendency for the leveling of regional differences, the structural change in industry, leading to peripheralization and marginalization of small-and medium-sized cities and finally the demographic change, inducing an aging population and the loss of population, espescially affecting rural regions. The Cittaslow concept wants to oppose this devaluation and marginalization against the special quality of life which is attributed to small-towns: slowness, depth, quality, environmental friendliness, etc. At first glance, this seems progressive, ecologically and innovative, on second glance, the question arises whether this concept inherits the force to solve urban problems and if that is the goal at all or whether it simply is a marketing strategy.

Review

Metadata

Dates
Created: 2011Issued: 2011-12-19Updated: 2019-03-18
Relations
Is part of: es/2011/0004
DOI
https://doi.org/10.17192/es2011.0006
Faculty
Fachbereich Gesellschaftswissenschaften und Philosophie
Publisher
Philipps-Universität Marburg
Language
ger
Data types
Book
Keywords
MarketingstrategienStadtethnologie
DFG-subjects
StadtKleinstadtÜberalterungMittelstadtGlobalisierung
DDC-Numbers
300
License
https://rightsstatements.org/vocab/InC-NC/1.0/
URI
https://open.uni-marburg.de/handle/10.17192/es.2011.0006
show more
Schmidt, Hanna: Zukunftsvision oder Vermarktungsstrategie? Eine kulturwissenschaftliche Betrachtung des Cittaslow-Konzepts. : Philipps-Universität Marburg 2011-12-19. DOI: https://doi.org/10.17192/es2011.0006.

License

item.page.license.under-copyright
This item has been published with the following license: In Copyright