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Date
Publisher
Philipps-Universität Marburg
Abstract
The paper contributes to methodological innovations in the field of organisational
education research and further education. The paper shows the potential
of discourse-analytical website analysis for the imaginary positionings of Higher
Education Institutions. It offers a discourse analytical research methodology and
discusses University websites as surfaces of emergence of specific discourses. Discourse-
analytical website analysis is especially significant as universities’ visually
rich web-based communication is becoming increasingly critical. Our journal article
reflects on websites as institutional imaginary positionings: First, we start by
theorising organisations as orders of the gaze. Second, from a discourse-analytical
power/knowledge based organisational education perspective, we make fruitful Foucault’s
Archaeology of Knowledge for a multimodal website analysis. Third, we
map the field and state the art of methods and methodologies of website analysis,
including examples from a current research project on how transversal themes are
represented on university websites. Our article contributes to methodological innovation
through discourse-analytical website analysis in the field of organisational
education and further education.