Item type:Article, Open Access

A Survey of the Empirical Evidence on PWYW Pricing

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Date

2024-01-19

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Abstract

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

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Dates
Created: 2016Issued: 2024-01-19
Relations
Is part of: es/2023/0167
DOI
https://doi.org/10.17192/es2024.0518
Faculty
Fachbereich Wirtschaftswissenschaften
Language
eng
Data types
Article
Keywords
pricing mechanismPWYWempirical studiesPay-What-You-Wantsurvey
DDC-Numbers
330
License
https://rightsstatements.org/vocab/InC/1.0/
URI
https://open.uni-marburg.de/handle/10.17192/es.2024.0518
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Greiff, Matthias; Egbert, Henrik: A Survey of the Empirical Evidence on PWYW Pricing. In: , Jg. (2024-01-19), . DOI: https://doi.org/10.17192/es2024.0518.

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This item has been published with the following license: In Copyright