Sozialer Beweis und Authentizität: Einfluss gekaufter Instagram-Follower auf Vertrauen und Wahrnehmung
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Philipps-Universität Marburg
Journal Issue
Abstract
Social proof describes the psychological mechanism whereby individuals look to others' behavior as guidance for their own actions, particularly in ambiguous situations. Within Instagram's ecosystem, this manifests through numerical indicators: substantial follower counts and engagement metrics serve as implicit quality signals that can influence trust formation. Research demonstrates that content creators with extensive audiences are frequently perceived as more credible and appealing. However, when artificial follower inflation is detected, this trust can deteriorate rapidly and substantially.
This analysis synthesizes key research findings while examining the intricate relationship between purchased Instagram followers as social proof mechanisms, perceived authenticity, and resulting user trust dynamics. The findings reveal a critical paradox: although elevated follower counts may initially convey social influence and popularity, the exposure of artificially inflated metrics substantially undermines credibility and long-term trustworthiness.
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Dates
Created: 2025Issued: 2025-09-09Updated: 2025-09-09
Faculty
Fachbereich Wirtschaftswissenschaften
Publisher
Philipps-Universität Marburg
Language
ger
Data types
Article
Keywords
AuthentizitätswahrnehmungDigitales Vertrauensocial influenceEinfluss von PopularitätSoziale Beeinflussunguser trustPerception of authenticitydigital trustNutzervertraueninfluence of popularity
DFG-subjects
Social ProofMedienpsychologieSozialpsychologie,Vertrauensforschung
DDC-Numbers
150
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Grabiec, Alex: Sozialer Beweis und Authentizität: Einfluss gekaufter Instagram-Follower auf Vertrauen und Wahrnehmung. In: , Jg. (2025-09-09), . DOI: https://doi.org/10.17192/es2025.0131.